You Tube launched its audio-visual platform You Tube Music in Australia, NZ, US, Mexico and South Korea on 22 May 2018. It offers an ad supported and $9.99 premium tier. With over 1 billion visitors a month playing music on You Tube, the platform has a huge potential to attract subscribers. The music industry has backed this latest launch as another opportunity to monetise creative content. You Tube's largest competitors, Apple Music and Spotify, have over 115 million paying subscribers between them.